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85% of businesses plan on using college athletes. 60% of businesses believe athletes drive more awareness.
Your legacy starts now, build your name, image and likeness NOW!
Today's businesses desire to work with athletes
"My one and only goal will be to work with you and strategize a system that can take your brand to the next level with unmatched success."
Recognize potential opportunities available for student-athletes given the new NIL guidelines for NCAA student-athletes
Explain the difference between a business brand and a personal brand
State the difference between different types of influencers
Design a communications calendar for NIL social media efforts
Create a NIL One-page Marketing Plan
List methods for staying on track with name, image, and likeness activities
Explain why it is important to segment your market and identify a target audience
Use analytics to define your best followers and most engaging content
Develop buyer personas for the segments of your best followers and fans
Conduct a personal brand SWOT analysis of individual strengths, weaknesses, opportunities, and threats
Define and set a SMART goal
Develop a personal brand statement
Recognize that NIL deals will most likely require initiative and cultivation
State the keys to attracting NIL deals
Describe the different types of NIL opportunities that are available to student-athletes