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This is the biggest change in college athletics in years.


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Attention: Student Athletes Who Wants To Skyrocket Their NIL Opportunities...

10 Steps To Building Your Brand as an Athlete: Marketing, Sponsorships, Social Media Growth, and more..

I Will Hold Your Hands And Take You Step By Step Through The Process To Establish Your Brand As An Athlete/Influencer In  The Next 10 Weeks

YES! I'M Ready To Grow My Personal Brand

Your NIL COACH

Founder of RC7 Sports/ RPA College®

Reggie Calhoun Jr., has helped hundreds of student athletes achieve success in finding their paths in sports, education and business. An award winning entrepreneur and educator....

    Why This Course?

  • 85% of businesses plan on using college athletes. 60% of businesses believe athletes drive more awareness. 

  • Your legacy starts now, build your name, image and likeness NOW! 

  • Today's businesses desire to work with athletes

"My one and only goal will be to work with you and strategize a system that can take your brand to the next level with unmatched success.

SOME OF THE LEARNING OBJECTIVES...

Building Your Brand for NIL Opportunities

Recognize potential opportunities available for student-athletes given the new NIL guidelines for NCAA student-athletes


Explain the difference between a business brand and a personal brand



State the difference between different types of influencers

Your Marketing Plan

Design a communications calendar for NIL social media efforts


Create a NIL One-page Marketing Plan



List methods for staying on track with name, image, and likeness activities

Your Target Audience

Explain why it is important to segment your market and identify a target audience


Use analytics to define your best followers and most engaging content



Develop buyer personas for the segments of your best followers and fans

Defining Your Brand

Conduct a personal brand SWOT analysis of individual strengths, weaknesses, opportunities, and threats


Define and set a SMART goal



Develop a personal brand statement

Athletes' Entrepreneurial Opportunities

Recognize that NIL deals will most likely require initiative and cultivation


State the keys to attracting NIL deals



Describe the different types of NIL opportunities that are available to student-athletes