To ensure that student-athletes receive top-notch marketing and branding assistance — and to ensure that students complied with current NCAA regulations — RC7 will require two mandatory training courses for all marketing team members.
NIL Compliance Training. NIL compliance training covers the domestic, international, and NCAA policies that govern student-athlete NIL activities. This training ensures that members are aware of what they can and cannot do while assisting student-athletes.
Additionally, all members are required to sign a nondisclosure agreement that protects student-athletes’ personal information.
In this training, members learn how to build and evaluate NIL brands, define a student-athlete’s target audiences, write marketing plans, create a media kit, and much more.
When a student-athlete opts into the program,We match them with an appropriate member who meets that student-athlete’s needs. Will considers the student-athlete’s current NIL strengths and weaknesses, as well as what that athlete wants to achieve with their NIL efforts.
Next, the marketing team members may work with a student-athlete to develop a media kit and logo. While not every student-athlete opts into these services, the media kit displays a student-athlete’s biography, athletic achievements, engagement rates, followers, and more. Logos can be added to merchandise, too.
The marketing team also helps students develop entrepreneurial opportunity maps, audience builders, NIL pitches, communications calendars, and one-page marketing plans.